Book and Battle

I recently read the book ' It happened in India' and the story is about making of a monster - Big Bazaar and its parent retail company Pantaloon retails. The book is written by founder of the group himself , Mr. Kishore Biyani.
The book has impressed me in many ways :

1. The contents are straight forward. I dont see any masala being added to it.
2. Also it is written in pure business english. Apart from few unknown words(1 or 2), the book can be read by a 15 year old reader.
3. The book is sold at Rs.99 and so anybody can afford it.

My takings and conculsions from book are many :

1. To win the battle of retails, chains have to Indianize their store, Indianize their thinking and Indianize their approach to customers.
2. Plan in advance on where to setup the store and study the neighbourhood to fix the commodities to be sold at the store.
3. No two stores in India will be same. Customise -> Customize and -> Customize !
4. Indians love offers, so once in a while open the shop with as many offers as possible.

A Buddhist maxim says - "Your enemy is your best teacher". So other retailers have to learn from Big Bazaar and prepare for war, cos few battles are without oddities.