Monday, July 23, 2007

Hypermarket and Supermarket

Note : The information is taken from Wikipedia.

Hypermarket :
In commerce, a hypermarket or multi-department store is a superstore which combines a supermarket and a department store.The result is a very large retail facility which carries an enormous range of products under one roof, including full lines of groceries and general merchandise.When they are planned, constructed, and executed correctly, a consumer can ideally satisfy all of his or her routine weekly shopping needs in one trip.
Hypermarkets, like other big-box stores,typically have business models focusing on high-volume, low margin sales. Because of their large footprints — a typical Wal-Mart Supercenter covers 150,000 square feet (14,000 m²), a typical Carrefour 210,000 square feet (19,500 m²) — and the need for many shoppers to carry large quantities of goods, many hypermarkets choose suburban or out-of-town locations that are easily accessible by automobile.

Supermarket:
A supermarket is a departmentalized self-service store offering a wide variety of food and household merchandise. It is larger in size and has a wider selection than a traditional grocery store and it is smaller than a hypermarket.
The supermarket typically comprises meat, produce,dairy, and baked goods departments along with shelf space reserved for canned and packaged goods as well as for various nonfood items such as household cleaners, pharmacy products, and pet supplies. Most supermarkets also sell a variety of other household products that are consumed regularly, such as alcohol (where permitted), household cleaning products, medicine, clothes,and some sell a much wider range of non-food products.
The traditional supermarket occupies a large floor space on a single level and is situated near a residential area in order to be convenient to consumers. Its basic appeal is the availability of a broad selection of goods under a single roof at relatively low prices. Other advantages include ease of parking and, frequently, the convenience of shopping hours that extend far into the evening. Supermarkets usually make massive outlays for newspaper and other advertising and often present elaborate in-store displays of products. Supermarkets are often part of a chain that owns or controls (sometimes by franchise) other supermarkets located in the same or other towns; this increases the opportunities for economies of scale.

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