How frequent do you see ads of retail chains in any form of media ? Newpaper is the most used source of communication. But the war of retails has also moved to India's ad agencies. JWT,Leo Burnett and McCann are in fight . Like vultures eyeing carrion, they are salivating over Bharti retail's Rs.30 Crore ad. But this is not the end. Redifussion, which handles Bharti's Airtel had is out of pitch. Whats wrong with those ads ? One thing is for sure, Airtel ads are not better than ads of Hutch.
Trolley war has just begun. It is moving from retails to ads . No segment will be left untouched by this war. HALLA BOL !
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