The grass was greener
The light was brighter
The taste was sweeter
The nights of wonder
With friends surrounded
The dawn mist glowing
The water flowing
The endless river
Forever and ever
The song is all about things one may have gained and lost in life. All the lines just hit the right chord when one thinks of his/her own past. Same is the case with Big Bazaar(BB) and in the past it has done all right things. For it, grass "was" greener and still continues to be. Its the way the store is designed and managed , which attracts people.
BB was among the firsts to enter India's retail war . I haven't done any R&D to explain what BB might have done to do so well, but I believe it carries out an immense amount of market research, so that it gets under the skin of its customers. If that is the case, I think BB is winning the war .Also if it goes where others have been sorry to have trodden and test some new paths which Indian consumers like, then we surely have the winner in form of BB.
The song ,HIGH HOPES' best lines are
Encumbered forever by desire and ambition
There's a hunger still unsatisfied
Our weary eyes still stray to the horizon
Though down this road we've been so many times
BB is encumbered by desire and ambition to be the leader and though it is now, its hunger is still unsatisfied.
SD's retail tale for BB looks good but as always it has its own good/bad/ugly areas.
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