Jaydeep Rathore alias JD(not any villain of Bolloywood) , a good friend at my workplace, is very excited on the idea of retailing and the way its making all the news. He thinks that after IT boom ,its gonna be a retail boom in India and he is not wrong. A fact about Indian retailing is that "8% of Indians are employed in retail segment". We visited MORE.'s store in Vimaan Nagar and spent almost an hour analysing it.
Following table shows MORE.'s SD retail tale

For each tale, I have decided to have a new section called "the GOOD, the BAD, the UGLY". This section explains the ideas which caught our eye during the visit.
the GOOD :
- It has a pretty catchy punchline "More. Quality / More. Variety / More. Convenience / More. Value "
- The ambiance of the store is very good with some cool saffron colors selected
- All the sales staff has a uniform
- The store has an in-built medical store to cater to required medicines.
- The variety of items is at its best. Atleast we were able to find some 50 different types of biscuits
- The billboards hang from the roof above each section. So its easy to find particular type of item
- The store is located on main road , so convenient to users.
- Own food items like atta, bread, cereals
the BAD:
- The store has just four counters. So during peak time, it may not be able to cater to customers in short time.
- Parking space is very less. On the weekends, when just 20 customers were visiting the store, the parking was full.
- Part of store is allocated to clothing, but the shelves were empty.
- Still empty space in shelf in other sections too.
the UGLY:
- The sales staff is not fully knowledgeable.
- On packed items, no discounts !
- Only one store in Pune. So when item is not available in that store, then no other option.
So net-net , MORE. gets 7 out of 10 in SD's retail tale .
No comments:
Post a Comment