Monday, June 4, 2007

"MORE" - What is this ?

Joining Reliance, Bharti, Subhiksha and Pantaloon in India's nascent and high potential retail business is Aditya Birla group. Birla's recently started their first store in Viman Nagar,Pune(close to where I stay).
Birla's are planning to invest around Rs.9000 Crores in next three years . If we compare this with Reliance's Rs.5500 Crores and Bharti's Rs.2500 Crores, it was an unexpected entry by the Birla's. The plan is to open 1000 stores in next three years. "Our mission is to change the way people shop. We will give them more." says Mr. Kumar Mangalam Birla
God ! I just love this competetion. Its getting hotter everyday :) . I am planning to visit the store and next week, I will be back with my observations !

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