Sunday, June 17, 2007

The show must go on

From today onwards, the title of my blogs will be based on songs of Pink Floyd. I just love the band !
The song 'the show must go on' has an extra verse that was cut from the studio album, but nevertheless appears on its sleeve.
"Do I have to stand up
Wild eyed in the spotlight
What a nightmare Why!
Don't I turn and run"

[The song is about the control the managers and record companies have on the band.]

Nevertheless, the war of retails must also go on. Some one has to stand up in the spotlight and catch the blurred eyes of Indian consumers. And I believe, Big Bazaar is doing that. If you spend some time in the store,you will acknowledge that.

Visit to Big Bazaar(BB) was a good way to spend my weekend. I bought nothing but shaver worth Rs14 and spent almost 3 hours in the store(The cameras might have caught me N times in those 3 hours) .Net-net I believe BB is just ahead in the show of retails. The store has everything - from Rs5 chocos to Rs.50K home theatres. Everywhere the store has big banners which highlight the offers and discounts available. And its all due to a simple premise of economics - when supply outpaces demand, prices go down ! But let me not predict that BB is the winner of the war. Great baseball-playing philosopher , Yogi Berra , said "It's tough to make predictions , especially about future". And so do I believe that future 'may' be bright for BB,but we cannot conclude that .
Business is stuffed full of bluffers and successful companies and financial institutions owe as much to chance as to skills. Couple of years down the line BB may not be even in the scene. On my part, I would love to see them in war all the time. Personally I don't follow statistics to predict and analyse the future of a company. And why should we ? Cos statistics tell us so little about what is to come ! So the criteria like products, ambiance, quality can be rationale to analyse but most important among all is the SERVICE. One who provides the best serive will lead the race.

The show will always go on. New participants will enter the show and will make it more interesting. One whose service is bad will be out of it and but the show will also give some hits. The blockbuster products have their roots in bright ideas, rigorous research and canny marketing rather than luck. So dont turn and run but stand and fight !

1 comment:

Anonymous said...

Great work, Sachin! I will look forward to more of such insightful posts from you. Why don't you mark a copy of your observations to the store managers as well? I am sure that they'd heed attention to critiques like you who genuinely want the organized retail to face up.