SD's retail tale for subhiksha goes like this :
I feel bad writing "the GOOD, the BAD, the UGLY" section for Subhiksha. But this is my passion. I write what I see. So Subhiksha fans/employees don't think that I work for any competitor. The blog is managed by a common man and a naive customers whose expectations match 60% of Indian population !
the GOOD:
- I spoke to few frequently visiting customers and the reason they visited the store was due to low pricing of some products.
- Another highlight of store was fresh idly / dosa dough at the location. I just LOVE it !
- The price was mentioned in form of 'MRP Price - 10 / Subhiskha Price - 9.12' . This is good for customer when she thinks of buying something .
- Subhiksha are fast moving into building a good customer database. The membership cards were available on-the-go and I am already a member. But the data was entered in a torn notepad and not in an online database - GUYS USE TECHNOLOGY !
the BAD & the UGLY:
- The store was too dirty and congested.
- Product variety was missing . We found tea box in toothpaste section
- Store is not at all managed and haplessly maintained.
- It is pretty small to be called a retail store. My local ma-pa store is bigger and cleaner.
- One of the sections where you get atta and dal is like a dungeon and you dont like revisiting it.
Net-net, Subhiksha is a old-styled, desi retail for which management and customer base is not the target. All it might be looking at is high sales growth and I believe the day is not far when you will hear the king of acquisitions, WAL-MART, acquiring Subhiksha.
2 comments:
This is a great one!!!
The concept of a Retail Store and how Subhiksha fails to fit into that category has been presented wonderfully!!!
This blog will go a long way in making people aware of what exactly happens inside Subhiksha....
DEAR MADAM/SIR,
I AM VERY MUCH IMPRESSED WITH THE MANAGEMENT OF SUBHIKSHA. HENCE I WISH TO OFFER MY PREMISES FOR OPENING OF MORE AND MORE NEW OUTLETS. IF THE AUTHORITIES AGREES, I CAN GIVE DETAILS. KINLDY CONTACT ME AT +91-9899281850 OR aaqil_nafees@yahoo.co.in
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